There are over 2.3 Billion social media users. Every 12 seconds a new social media account becomes active. These astonishing statistics are part of the reason that small businesses often become overwhelmed when they try to identify new prospective customers on social media. Fortunately, there are a few tricks of Read more…
One of the most cited customer complaints is a company’s inability to effectively listen. Often times customers will actively complain or offer suggestions for improvement. Unfortunately, companies tend to ignore these complaints if they don’t fit in with their larger and established business model. Conversely, companies might say that “they Read more…
According to the Radicati Group’s February 2015 study, there are approximately 205 billion emails sent on a daily basis. To extrapolate this figure further, that means that an estimated 2.4 million emails are sent per second and an impressive 74 trillion emails are sent per year. These figures represent the Read more…
Finding B2B leads is only as good as your ability to nurture those leads into meaningful relationships. To do this, you will need to implement an effective lead nurturing strategy. Just how important will this strategy become? According to a recent study by Forrester, companies that implement best practice lead Read more…